SUPERIOR, Colorado, June 5, 2017 -- Within 24 hours of launching her Kickstarter campaign Julie Schneider, creator and owner of Rainbow Hats, LLC, had a request for an interview with the Huffington Post. The feature article was published online before the end of the day. Shortly thereafter Schneider saw a big uptick in pledges.
"I think the increase was a combination of a few things. It was the weekend; my first Backers had an article from a national news source to share; and, of course, Huffpost readers who are not part of my network read about it and were moved to action," said Schneider.
Schneider was inspired to start Rainbow Hats, LLC when she celebrated the birth of her friend's Rainbow Baby, which is a thriving child born to parents who have mourned over miscarriage, stillbirth, or infant death, by giving a baby-sized hat striped with the colors of the rainbow.
To her delight, Schneider found a manufacturer not far from her home in the front range of Colorado - a B Corporation that uses antique knitting machines to hand-craft hats. It would not be easy to make a hat with so many colors because the machines only hold three colors at a time. But it could be done.
Shortly thereafter Schneider founded Rainbow Hats, LLC with the goal of supporting the healing process for families, promoting awareness, and celebrating love. Her business plan included a crowd-funding campaign for several reasons. By taking orders for Rainbow Hats and collecting money up front, she will be able to test the market, raise capital, AND - most importantly for customers - offer the inaugural Rainbow Hats at a discount from the projected retail price.
"If the Kickstarter campaign is successful then it will because of all the enthusiastic Backers who pledge, the fans who shared the project, and, not least of all, the media who helped spread the word," said Schneider.
The Kickstarter campaign runs through the end of June. The Early Bird Special ends on Thursday morning.
About Rainbow Hats, LLC
They are inspired by millions of rainbow babies - thriving children born to parents who have mourned over miscarriage, stillbirth, or infant death - and are a symbol of the resilience of the human heart. Designed for persons of all ages, Rainbow Hats are for anyone who celebrates love.
Contact Julie here.